“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.
Dating is big business in China, a country that is reputedly home to some 180 million single people.
“He should have some economic strength, at least 10 million yuan in assets, since all my friends have that much money or more and the personal wealth is a reflection of integrated capability.
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“Men have a much higher success rate [in finding love] and a much broader selection, since they can choose someone from a lower social group,” said Chen, whose family controls a Chengdu property and hotel empire.
“For women, it is almost impossible to choose downwards — their family and friends would not approve and they would face many difficulties.” Mr Du’s hunt for eligible bachelors, a collaboration with Hong Kong-based dating agency Feng Qiu Huang, began on June 18 when he began taking online applications from across China and the world.
Last month the People’s Daily newspaper warned that “social harmony and stability” could be threatened if millions of rural men were unable to find partners.
But China’s super-rich women are facing problems of their own, said Mr Du, not least finding time to scout for would-be husbands.
Competition for a place at the table will be fierce.