“On traditional sites people will always put the same things - going out clubbing, going to the cinema, reading books’ - if you put a picture of the book you’re reading, it's much easier to click instantly whether you’ll get along.
It’s more proof." The pair felt traditional dating apps and sites weren't catering for women and the way the female mind prefers to digest information, and researched editorial, fashion and travel sites to create the app they felt best reflected the female user journey.
It's a step away from the linear section format favoured by other popular apps like OKCupid, when users are given the option to list their interests under favourite films, books, TV programmes etc.
Community manager Emily says Dattch chose a visual-heavy approach to inspire more creative, engaging female-friendly profiles.
Since then I've been working to build a place for lesbians to meet, talk, learn about each other, and (with any luck! In their responses, I found 10 words that kept coming up again and again.