By 1921, East Coast newspapers were looking for ways to increase their circulation.Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
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They would become known as the Inter-City Beauties.
Each individual winner’s prize would be an all expense paid trip to Atlantic City’s Second Annual Fall Frolic as an honored guest.
By September 1922 she became known as “Miss America.” In the ensuing years it would grow and reflect some of the most powerfully held attitudes towards what it meant to be an ideal American woman. In the decades just prior to its creation, there was a marked transformation around women’s roles in society.
The years from 1900 to 1920 were rich with expanding social, political and cultural activity for women.
Established in 1921 by local Atlantic City businessmen as a way to extend the summer season, The Miss America Organization has since grown to become one of the most recognizable household names in America.