Web-based dating services first popped up in the mid-1990s and are now a $2 billion industry.
As of December 2013, 1 in 10 American adults had used services such as Match.com, Plenty of Fish and e Harmony.
She had a website for her business, was on Facebook, carried a smartphone.
But who knew exactly how these online dating services worked?
"It is amazing what people will do without conscience.