In 2012, the decades-old power lunch institution Reds introduced a more casual revamp, with the goal of attracting this younger clientele.
A year later, The Chase and Drake One Fifty opened their doors—the latter tipping its hat to the new neighbourhood by changing the name of its house wine from Starving Artist (as it’s called at the Queen West flagship) to Fat Banker.
That feature was pinched from Grindr, the successful gay hookup app founded on the basic idea that casual sex, like real estate, is all about location.
Data collected by students at Indiana University about Tinder shows that young, straight people feel the same way: matches made within one mile of each other are 54 per cent more likely to result in a meetup.
Valerie, like others I interviewed for this story, spoke on the condition that her real name not be used. She lives in a downtown condo and often travels internationally for work.