The headline should be formatted in title case, that is, each word in the sentence should have first letter capitalized, and rest of the letters in lowercase. • Summary The summary lets you build up your chance to sell your press release to the journalist.
It is generally a requirement of online press release services.
See full summary » On a train trip West to become a mail order bride Susan Bradley meets a cheery crew of young women traveling out to open a " Harvey House " restaurant at a remote whistle stop to provide ...
See full summary » The Hunter family has long owned a mansion on Pine Island, a summer resort located off the Maine coast.
It is generally a short section providing background information on the press release issuing company or organization.